Sometimes things matter. People putting in a little bit of effort to do something good and that good gets appreciated. Something that might help the community. Something that sends a positive message that can be related to many people. Something like selling coffee on the train platform.
I can't tell you how excited I was when the restaurant located at the train station decided that they would sell coffee. I would much rather go to them than to the Dunkin Donuts or the Starbucks in the morning. The convenience of it, I get to help out a local business; it's good for me, it's good for them. Heck when I went to the restaurant during regular hours the man who sold me coffee recognized me and pulled out my chair for me when I came to show my support of the establishment.
This is how my customer support is appreciated.
They might want to try and let those customers that did support them down a little less hard on a rainy Monday morning when there were plenty of people wanting a delicious hot beverage. Perhaps slightly less passive aggressive too.
